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Crisis Leadership: More “Best Of”
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Crisis Leadership: More “Best Of”

How to lead in the firestorm (and what NOT to do)...

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Jim Cook
Apr 08, 2025
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Crisis Leadership: More “Best Of”
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There’s an old saying in the startup world borrowed from the Brits….“Keep Calm and Carry On.”

But when a crisis hits, whether it’s a stock market downturn, a startup product failure, an internal board or investor fight, CEO malfeasance, [insert your own]… keeping calm, cool, and collected requires leadership practice.

Note: We’ve seen 2 of these crisis scenarios just last week with the Trump Tariff and the Spy Deel.

Great leaders take an active role in leading through a crisis by modeling calmness for everyone else and by being transparent, authentic, and human; they elevate their leadership to the next level.

Great leaders make quick, critical communications to fill the fear gaps that arise during a crisis. They quickly and actively communicate to their teams, investors, and customers. They communicate key messages 7 times, 7 different ways.

For those of you who have read my past newsletters, these are familiar concepts to you. Today’s post is a reminder to “Mind the Gap” and to “Com…

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