There’s an old saying in the startup world borrowed from the Brits….“Keep Calm and Carry On.”
But when a crisis hits, whether it’s a stock market downturn, a startup product failure, an internal board or investor fight, CEO malfeasance, [insert your own]… keeping calm, cool, and collected requires leadership practice.
Note: We’ve seen 2 of these crisis scenarios just last week with the Trump Tariff and the Spy Deel.
Great leaders take an active role in leading through a crisis by modeling calmness for everyone else and by being transparent, authentic, and human; they elevate their leadership to the next level.
Great leaders make quick, critical communications to fill the fear gaps that arise during a crisis. They quickly and actively communicate to their teams, investors, and customers. They communicate key messages 7 times, 7 different ways.
For those of you who have read my past newsletters, these are familiar concepts to you. Today’s post is a reminder to “Mind the Gap” and to “Com…
Keep reading with a 7-day free trial
Subscribe to Cook's PlayBooks to keep reading this post and get 7 days of free access to the full post archives.