Cook's PlayBooks

Cook's PlayBooks

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Decision Based FP&A
The top 1% of FPA teams pre-wire a decision-response system
Apr 2 • Jim Cook

March 2026

How To Size Risk vs. Reward
The Decision Systems I Used as CFO
Mar 26 • Jim Cook
Presence Under Pressure
Both Presence and Pressure Reveal True Leaders
Mar 19 • Jim Cook
Technology's Ultimate Currency = TIME
The Economics of Time: Every Technological Advance In Human History, Especially AI, Buys One Thing
Mar 12 • Jim Cook
The Future of AI and Software Debate
Debate or Debacle? A Takedown of the Now Infamous Citrini Report.
Mar 5 • Jim Cook

February 2026

Just Play! - Olympic Lessons Learned
Olympic Lessons Learned Part 2 - Winter Olympics 2026
Feb 26 • Jim Cook
CFO Spending Operating System: Part 2 of 2
Your Spending Approval Operating System; Faster & Quality Spending Decisions
Feb 19 • Jim Cook
Cook’s Startup Planning System: Part 1 of 2
3 CFO Frameworks by Audience; 3 Planning Pillars
Feb 12 • Jim Cook
The Power of Belief & How Confidence Creates or Destroys Cultures
The Best Leaders Model Belief and Confidence
Feb 5 • Jim Cook

January 2026

How Did You Learn That?
Mastery Is a Team Sport (It Always Has Been)
Jan 29 • Jim Cook
The Details Are Your Superpower & Your Kryptonite
If you’re a finance leader, you’ve been trained your entire career to master the details and to deliver perfect numbers.
Jan 22 • Jim Cook
CFOs - Be the Internal VC of the Business
I’ve written before about a key leadership thought model of mine:
Jan 15 • Jim Cook
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